How to Rank Business Videos for Long-Tail Keywords

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This will be the first of what I would consider to be an advanced post on video-converter.us.

In the most recent post previous to this one, I discussed video marketing ideas for business owners so that they can create videos to promote their products and services and get more exposure overall.

In this post, I want to talk about a way that you can get even more exposure for a business by what is called optimizing a video so that it shows up in the search results for particular keywords when people search for them online. Keywords are essentially words and phrases that people use when performing a search, which typically describe the search at hand. Examples could include:

  • bounce house rentals in nashville tn
  • cost of a tow truck service in the nashville area
  • the best foot doctor in franklin tn
  • how to jump off a car battery safely
  • what to feed a kitten that is 3 months old
  • etc, etc, etc

Many keywords are more competitive to rank for than others, meaning it will be harder to show up on the first page of the search results for certain words but not others. This is influenced by the amount of  other websites that are also trying to show up for the same terms and how well a website is optimized for that search.

I hope that youre keeping up with me so far. This stuff may seem a little overwhelming at first, but its fairly simple compared to some more advanced methods that I know of. Read more


5 Sweet Video Marketing Ideas for Business Owners

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As mentioned in the last post written on this site, business owners can gain brand exposure and build more trust with their customers through video.

Many business owners throughout a variety of industries are already using video marketing to gain more exposure for their brand. Many others have tried to do the same, and many have mentioned having problems coming up with ideas for consistent content.

Because of that, I thought it would be helpful to include 5 ideas that business owners can use to consistently create videos for their YouTube channel and for promotion on other websites and social media profiles.

*Before we begin, its important to mention that video marketing may not be effective for every industry out there. The type of business you have will be the number one deciding factor in the best ways to market to your target customers. Theres no harm in trying though. 😉

Moving back to the content

To better illustrate these video ideas, Im going to refer to the inflatable company from the main example in the last post.

5 Types of Videos That Make for Great Marketing Materials

1.) Slideshows 

Slideshows are easy and quick to make, and great for showing off your companys products and how they have made a difference in other peoples lives. You can easily create a slideshow using the YouTube video editor that shows off your previous work from different perspectives.

2.) Portfolio

Portfolios are also excellent ways to build trust with customers by proving the quality of your work first hand. Whats even more effective is including pictures of work from past projects. Using the inflatable example, a company could share loads of pictures that show off their bounce houses in use by kids having fun. People love video and even more so, seeing others have fun doing the same thing they are interested in doing. Read more

In Videos

How to Create Videos to Promote a Local Business

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Local business owners can benefit from many different types of online exposure that will promote their products or services, especially video. In this day and age, many people prefer to watch a video when obtaining information over reading.
This means that making attractive videos that provide entertaining, yet useful information that customers are actively searching for can mean a big increase in business. YouTube has made it easier than ever to create slideshows and videos using free music and stock videos. This means that even the least tech savvy business owner can create decent looking videos that get the job done.
Creating videos that market a company can be a cool and unique way to not only set a business apart from their competition, but to build trust and niche authority with customers. 
What can you do with cool videos like these?
Of course, the industry you are in will be a determining factor in the type of videos you create. For service providers and professionals like roofers, pool installers, contractors, etc, you could create a slideshow or even a video that shows off your previous work.
Think if it as an automated way to show off your portfolio, which will create even more trust with prospects.If you run a company that offers products such as inflatable rentals, photo booth rentals, tent rentals, etc, you could also show pictures of the products you offer. To create even more trust, you could show the products in use and additionally, share testimonials and reviews of what people thought of the products personally.

Read more


Making Videos Using Jing

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If youre looking for a free, fast and fantastically easy way to record short videos on your computer screen, Jing may be a solution for you.

Jing is a free download that allows you to first and foremost, capture screenshots on your computer. All you have to do once you download the tool is open it and then select the portion of the screen that you want to take a photo of. From there you can edit the picture with arrows and highlights in order to point things out in the picture. If youre wondering what the point is, its mostly to share something with others and having the option to highlight certain pieces of information on the page.

Pretty cool, huh? Moving on though

You then have the video feature and the main point of this blog post. Read more


How to Make a Video Recording of Your Computer Screen

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Have you ever seen a video with a person sharing their computer screen? And thats sharing their computer screen without recording the actual screen of the computer with another recording device. You have to admit, its pretty cool, isnt it?

The best part is that the whole thing is much easier than you think, and all starts with a simple software download. There are many different screen recording softwares to choose from, some free and some paid. Im only going to recommend the one software that Ive used myself for my own videos though. I refuse to be the type of douche that reviews a product or service without actually using it. Ha.

That being said, I use Screencast-O-Matic, which can be downloaded for free on Mac and PC.

With the free version, there are a few limitations that you wouldnt otherwise have with the paid version. For one thing, you can only record videos up to 15 minutes, and the screencast-o-matic logo will show up in the bottom corner. If you want unlimited options like with pretty much anything you will have to get the paid version, but its not always necessary, so just do what you like. Read more


Introducing: Video Convos

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This website used to be lame. Now its being taken in an all new direction towards greater education and amplified value for all visitors that land here. So whats this website going to be about exactly? Well, lets inform you, shall we?

To dive right in to the main point, here is the information this website will strive to provide:

Ive used video marketing for years with many of my online projects, including:

  • Marketing for online and local companies
  • Marketing an MLM
  • My own personal blog
  • My own SEO business

If youve been successful with video marketing once, you can easily rinse and repeat over and over again.

Youll see real life examples of some of the simple videos Ive produced for myself and my clients, and some of the results Ive achieved in doing so. Sound cool?

If so, I invite you to come back over time as I continue to grow. I appreciate your time today and look forward to rocking your video [marketing] world.

In Videos